We became curious about the role of art and the artist in communicating data - capturing it, sharing it, extracting use from it.
In 2016, our CEO received a Sky Academy Arts Scholarship as a creative producer to explore art innovation. The team began to play and experiment. How could we use our vast knowledge of using creative vehicles to explore big, complex issues? How could we design interventions and experiences that would help people access data more easily, help them to explore the stories in it, and support innovation as a result through better decision making for individuals and companies.
Doink was born. A Do and Think Tank.