Beatfreeks was founded on the basis that there was a growing divide between organisations and young people.
From the outset we wanted to create ways to build bridges between systems and people so they could connect, communicate and collaborate. From our first commissioned piece of work with Birmingham City Council to facilitate the Birmingham Youth Arts Summit in 2013, through to winning the pitch to become Heritage Lottery Fund's Youth Communications Partner for an 18 month campaign, the idea of running ambitious projects with young people and organisations has always excited us.
Our past successes, wealth of insight and our own lived experiences means we've become curious in the results of blending behaviour change with communications. That's got us to this point. Evolving our work into a change agency; seeing ourselves as Agents for Change. For the companies who commission us, for the young people we co-create projects with and for the society we're out here trying to build.
“Behaviours change culture, not the other way around. The spread of behaviours is the real source of social change. Behavioural imitation explains how change happens, how epidemics of ideas are formed, how social fashions appear and how company cultures shape and reshape themselves.” Viral Change.