Moodstrings is a live art installation and a live graph. A stunning interactive art experience for your audience, and an instant audience insight for you. It provides qualitative and quantitative insights into who your audiences are and how they are feeling.
In 2018 we took it to Lush Cosmetic’s annual showcase to gauge what employees felt about, and how they could contribute to, the organisation.
To capture audience sentiment
Gather audience feedback to improve future events
Make it a fun and engaging experience
For it to tie in with the event’s aesthetics
Motif & Installation
Moodstrings captures the essence and materials which make up a dream catcher and transform them into a data capture installation.
Participants take a different coloured string depending on their ‘mood’ (E.g Pink: enthusiastic, blue:chilled) and attach their coloured string to different posts representing demographic data you need (Age, Arts engagement etc). Different notches on the posts represent different answers.
Participants can add comments and suggestions about the event to their string. As more people add their data, a beautiful dynamic sculpture emerges and queues for data capture will form for the first time in in your event’s history.