The Story

Young Giant develops 'Institutions of the Future' through the power of young people.

We know what they think,


Care about,

Dream about,

We know what young people want.

Because we speak to them on a daily basis.

We develop young people through training and ‘on the job’ ways of working. We bring them on board, train them, pay them and support them in using it as experience to excel. We don’t do market research, we get to know young people and build relationships between both parties. We do it because we believe in the power of young people.

Millennials and Gen Z are demanding more as a workforce, as consumers, as citizens. They know what they want, how they want it and they won't compromise to get it. They are the biggest consumer group in history, they make or break culture, they are tastemakers and are natural innovators refusing to accept the 'way things are'.

This is an incredible opportunity.

But it's also a challenge.

Brands and institutions need to stay relevant, to build authentic relationships and to gather legitimate insight. Society is a big place stuffed full of ideas and talent. Our work with young people everyday has given us unprecedented insight into their challenges, beliefs and needs. It's also given us a chance to build a whole community of brilliant, free-thinking, creative young people who can change the world with their ideas.

We believe that future-facing companies need to embrace this potential now to design services, products and jobs that helps their business to grow and that positively impacts the life of young people.

We develop 'Institutions of the Future' through the power of young people. Institutions Of The Future’s are organisations who are at the forefront of considering the role young people will play in their organisations, today. They value young people as talent, customers, stakeholders and find ways to empower them to influence how they work in a way that improves their business and young person’s life. Every organisation has the potential to be one, we work with those who want to and know they have to. Can you afford not to be one?  

“Behaviours change culture, not the other way around. The spread of behaviours is the real source of social change. Behavioural imitation explains how change happens, how epidemics of ideas are formed, how social fashions appear and how company cultures shape and reshape themselves.” - Viral Change.