We help brands stay relentlessly relevant.
The world is changing fast. Citizenship, consumption, and work are being redefined by younger generations - and the brands that win are the ones that listen, learn, and act with purpose. That’s where we come in.
Beatfreeks closes the gap between organisations and their audiences.
We don’t just collect data; we create experiences that uncover the stories behind the stats. From in depth creative research on a concept or brand to powerful generational insights to broaden understanding, we help brands translate insight into influence.
GAUGE
Fast, accessible research to shape ideas and early concepts.
Audit
A clear, honest assessment of your current position and opportunities.
Understand
Deep dives into what your target generations actually want from you.
TEST
Co-designing and validating products and services with real people.
CONNECT
Embedding generational insight into every decision you make.
What we do
Inclusive Insights
We design, deliver, and decode research across young, diverse audience groups blending qualitative depth with quantitative rigour.
Creative Research Experiences
Our experiential, story-led methods make research something people line up to be part of.
User Generated Content Campaigns
Real people making real content for your brand or cause, bringing authenticity, creativity, and trust to your communications.
Our process
Every project follows our tried-and-tested 3-step approach—Define. Activate. Enlighten.
01
Define where you are and what you need to know.
02
Activate insight through creative engagement and co-design.
03
Enlighten your organisation with actionable, human-led impact.
Big Ideas, Real Impact.
When you commission Beatfreeks, you are positively impacting lives across generations AND increasing your relevance.
our work in action
Coca-Cola identified a need for the business to better understand the changing behaviours of Gen Z (18-24) as life began to return following the pandemic. They needed help to really understand this generation and what makes them tick.
“Beatfreeks exhibited a creative approach to our brief at the same time as providing a quality service with tangible outputs. All the individuals are professional, energetic, articulate and passonate about what they do, which results in a service i would definitely recommend to other FMCG companies.”
Coca Cola Partners - Business Insights Manager
Google.org and YouTube wanted to equip young people with knowledge and skills around online safety and media literacy so they can become safe users of the web and positive voices online.
“Beatfreeks have continuously demonstrated their creativity, innovation and connection to youth which has made a huge impact in the lives of young people, especially those most in need of support.”
Google.org - Program Manager
AVFC had a social and commercial goal to grow the women’s league and the audience and fan base around women’s football by nurturing more young people to watch and support the game.
“We really enjoyed working with Beatfreeks on this research and insight project.
With their expertise we were able to speak to young people locally that we haven’t
spoken to before and really gauge their views on the women’s game. We are now
using this data to inform strategies and campaigns that will allow us to grow the
women’s fan base for Aston Villa W.F.C and beyond.”
ADAM LOWE, Head of Marketing, Aston Villa F.C.